Welcome to my portfolio!
Below are some of the projects and assignments I have worked on during my time at The University of Oklahoma including campaigns, design, and research projects. These are some of my proudest accomplishments, and I hope you enjoy looking through them.
Class Work:
Advertising Media Campaign
My team and I were tasked with creating media plans for both Dove and Dove Men + Care. We spent the semester researching with Simmons MRI to find our target audience and understand the best tactics for where and how to reach them. We focused on the attitudes and behaviors of our target audience, including favorite TV shows, food, and hobbies to later use our designated budget to create media ideas that would most intrigue our target audience.
Social Media Marketing
My team and I worked to create a marketing campaign for 405 Energy and Nutrition in our social media marketing class. We focused mainly on enhancing our client’s social media platforms to ensure that they were utilizing their platforms to reach their desired target audience. We also tracked social media metrics throughout the semester to see what was working well for our clients and provided insights into ways they could improve their platforms.
Advertising Research
My team worked to conduct secondary and primary research for the Google Nest Audio speaker. We worked to collect data from focus group interviews as well as surveys, to gain awareness into the mind of a consumer for this product. We tracked consumer awareness as well as customer satisfaction with this smart speaker. Throughout this presentation, our team’s product, market, and advertising analysis are available.
Marketing
My marketing group and I were tasked with creating a presentation for NASCAR, highlighting the strengths and weaknesses of the company and how we plan on implementing new ideas to further grow in this industry. We also had the opportunity to dive deeper into the funds and pricing strategies associated with NASCAR.
Designs:
Below are some of my favorite designs I was able to create in my Advertising Design class. You are able to see traditional mock-ups, social media mock-ups, and more. I was able to create work with clients such as Coca-Cola and Target to create graphic designs best suited for their target markets. I hope you enjoy looking through them.
